Upcoming events

    • 12 Apr 2018
    • 12:00 PM - 2:00 PM
    • 400 Aviation Blvd, Suite 500
    • 25

    Harness Google Analytics to Maximize Your Digital Marketing

    Presenter: Roger Coryell, BrandHound

    Thursday April 12, 2018

    12 PM – 2PM (Brown Bag Lunch). We will provide your lunch!

    Location: Sonoma County Tourism Office – Downstairs Board Room

    400 Aviation Blvd #500, Santa Rosa, CA 95403

    Cost: $30 SCLA Members/$35 Non-Members

    Attend this seminar and learn to:

    ·         Configure your Google Analytics correctly to best fit your digital strategy

    ·         Create reports which will provide actionable insight

    ·         Learn how to measure ROI from each of your marketing channels

    ·         Understand how to ‘mine’ your analytics data


    One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and referrals), but you can use it to design your sales funnel, and to set and refine your marketing and e-commerce goals. Google Analytics is one of the indispensable tools for any marketer.

    We use Google Analytics...
    To have a clearer idea of who's visiting your hotel’s website: When most people visit, where they are from, and how they get to your site

    To find causes and solutions for variations: Number of clicks, real-time visitors, etc. 
    To determine which distribution channel is most valuable, and which ones contribute the most to your online visibility 

    We'll address best practices to configure your GA correctly to best fit your digital strategy, create reports which will provide actionable insight, and measure ROI from each of your marketing channels


    Presenter Bio:

    Roger Coryell, CTA is managing partner of Brandhound, a Sonoma County marketing agency. He manages BrandHound's destination marketing practice and is Google Analytics and Adwords certified. He works with DMOs and visitor-serving businesses across Northern California's wine regions to attract and engage visitors and to create and track ad campaigns and revenue. In 20 years of destination marketing, Roger's teams have won half a dozen HSMAI Adrian Awards for clients including Sonoma County, Napa Valley, Mariposa County, and the dog travel website DogTrekker.

    • 24 Apr 2018
    • 5:30 PM - 9:30 PM
    • DoubleTree Hotel, 1 Doubletree, Rohnert Park, CA 94928

    The Sonoma County Lodging Association invites you to join us for the Annual Wine Country Chefs of Tomorrow fundraiser on Tuesday, April 24, 2018 at the DoubleTree Hotel in Rohnert Park. This entertaining night of great food, local wines, silent and live auction raises funds for local youth culinary arts programs. Programs like these are vital to our future, providing practical training and important job skills for our youth.

    This is our sixteenth year partnering with Sonoma County high school culinary arts programs including Casa Grande, El Molino, Healdsburg, Maria Carrillo, Piner, Sonoma Valley and Windsor high schools. Each of the schools will be partnered with a lodging chef for a friendly appetizer competition dueling it out for the “People’s Choice Award” and the “Best Appetizer”.

    Help us make this evening a brilliant success as we dine on superb appetizers and raise money to help educate our future culinary and hospitality success stories. Please consider joining us as a sponsor or guest. Please click on the sponsorship/ticket form and donation form below if you are able to help us with a donation for the auction or event. Ideas for auction donations include wine/beer, destination opportunities, cooking classes, special dinners, gift baskets, and items packaged together to make a complete entertainment experience.

    Please take a moment to complete the ticket/sponsorship form by clicking here. We look forward to your support to help make this event a success as we showcase the talented chefs of tomorrow. If you need more information, contact Judy at 707-837-1928 or email events@jgwevents.com.

    Buy Tickets HERE

    We are also welcoming donation items for our silent and live auctions!

    Donate an item or experience for the Auction HERE

Contact us

Address: PO Box 6181, Santa Rosa, CA, 95406

Phone: (707) 234-7435

Email: sonomacountylodging@gmail.com

Powered by Wild Apricot Membership Software