Upcoming events

    • 07 Feb 2019
    • 11:30 AM - 1:00 PM
    • Doubletree by Hilton, Sonoma Wine Country, 1 Doubletree, Rohnert Park, CA 94928

    2019 Sonoma County Hospitality Association

    Inaugural Annual Meeting

    Register today and plan to join us! 

    Sonoma County Hospitality Association (SCHA), formerly Sonoma County Lodging Association, presents their Inaugural Annual Meeting on Thursday, February 7th from 11:30 AM to 1:00 PM at the Doubletree by Hilton, Sonoma Wine Country.

    The annual meeting luncheon will bring together professionals working in all sectors of tourism and hospitality. In addition to lodging members, our association has expanded to include restaurants, wineries, tasting rooms, attractions, transportation, and retail businesses within the hospitality industry.

    Our meeting will include an introduction to our new organization and our 2019 plans, an address by Supervisor David Rabbitt, and an inspiring keynote presentation, “How to be an Authentic Storyteller” by Matt Villano.

    Matt is a Healdsburg-based freelance travel writer, who writes about people and places to visit in Sonoma County and other US destinations for local, national and international publications and websites.

    Kick off the new year with a fresh perspective on your business, expand your network, and learn what SCHA will do to support your success in 2019.

    Cost to attend (including lunch):

    $45 for current or new SCLA/SCHA Members; $60 for Non-Members

    Register for the SCHA Meeting HERE 

    Not yet a Member? Join SCHA HERE

    Bio: Matt Villano

    • Matt Villano proudly never has had a full-time job. In 23 years as a freelance writer and editor, he’s covered everything from family travel and education to gambling and health care. He’s written questions for trivia games. He’s led brand essence workshops for small businesses. A few years back, someone even hired Villano to write the toast the client gave at his daughter’s wedding. 
    • Villano’s current roster of journalism clients includes CNN, AFAR, San Francisco, AAA Via, Entrepreneur, the Press-Democrat, and The Healdsburg Tribune, for which he writes a twice-monthly column about good people in North County doing great things. On the corporate side, Villano writes marketing materials, copy, and ad campaigns for a host of different organizations of every size. When Villano isn’t working nights at his stand-up desk, he (drinks lots of coffee and) directs his energy toward philanthropy here in Sonoma County and in the world at large. Learn more about him at whalehead.com.

    • 01 May 2019
    • 5:30 PM - 9:30 PM
    • DoubleTree Hotel, 1 Doubletree, Rohnert Park, CA 94928

    The Sonoma County Lodging Association invites you to join us for the Annual Wine Country Chefs of Tomorrow fundraiser on Wednesday, May 1, 2019 at the DoubleTree Hotel in Rohnert Park. This entertaining night of great food, local wines, silent and live auction raises funds for local youth culinary arts programs. Programs like these are vital to our future, providing practical training and important job skills for our youth.

    This is our seventeenth year partnering with Sonoma County high school culinary arts programs including Casa Grande, El Molino, Healdsburg, Maria Carrillo, Piner, Sonoma Valley and Windsor high schools. Each of the schools will be partnered with a lodging chef for a friendly appetizer competition dueling it out for the “People’s Choice Award” and the “Best Appetizer”.

    Help us make this evening a brilliant success as we dine on superb appetizers and raise money to help educate our future culinary and hospitality success stories. Please consider joining us as a sponsor or guest. Please click on the sponsorship/ticket form and donation form below if you are able to help us with a donation for the auction or event. Ideas for auction donations include wine/beer, destination opportunities, cooking classes, special dinners, gift baskets, and items packaged together to make a complete entertainment experience.

    Please take a moment to complete the ticket/sponsorship form by clicking here. We look forward to your support to help make this event a success as we showcase the talented chefs of tomorrow. If you need more information, contact Judy at 707-837-1928 or email events@jgwevents.com.

    Buy Tickets HERE

    We are also welcoming donation items for our silent and live auctions!

    Donate an item or experience for the Auction HERE

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