A Message from Our President

Welcome to Sonoma County Hospitality Association (SCHA) 

Eric Markson

SCHA goals are to be an advocate for hospitality businesses in Sonoma County and to make every effort to update our membership on the current issues that affect our industry. As an inclusive membership organization open to all guest-facing businesses, lodging and restaurants, wineries and breweries, attractions, transportation and more, SCHA is the voice of hospitality in Sonoma County.

During these difficult times, SCHA has pivoted from hosting special events and networking mixers to offer online training workshops, best practices seminars, and COVID19 resources and information, along with our continued focus on advocacy. This has been appreciated by our members and has brought an added benefit to the hospitality community.

The region’s hospitality businesses have been severely impacted by the pandemic and other regional challenges in the past four years, and it will take an all-hands-on approach to aid in recovery. As hospitality professionals, we have a long history of working together and helping each other in times of need. It serves us well in times like these.

We hope you will take advantage of all of the benefits offered by SCHA membership, and encourage your professional colleagues to do the same. We work to be the voice of hospitality for Sonoma County every day, and we truly are stronger working together.  

There have been many challenges and hardships in Sonoma County, and we offer our deepest sympathy to all who have suffered the loss of friends or family during this pandemic. Together, we hope to support our industry as we work to recover and move forward.


Eric Markson

SCHA Board Chair/President

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