Welcome to Sonoma County Lodging Association (SCLA). 

Our members are the owners or senior managers of full service and select service hotels, motels, inns, B&Bs, vacation rental facilities and campgrounds. The Board meets monthly and would welcome your presence as a guest at any time.

The mission of the Sonoma County Lodging Association is to represent the interests of the lodging and hospitality industries through advocacy, education and partnerships within the community. We will focus on initiatives that make it easier to thrive in the lodging and hospitality industry and initiate a vibrant exchange of ideas to ensure tourism’s positive impact within Sonoma County.


SCLA’s general annual meeting features a strong educational agenda that is sure to be topical and valuable to you as an owner or manager. Further, throughout the year, SCLA regularly hosts educational meetings to provide legislative and regulatory updates as well as valuable access to forums featuring qualified experts and suppliers who understand the lodging industry.


SCLA provides focused advocacy, communications support, and educational resources for the hotel lodging industry. It is the political voice of lodging and tourism in Sonoma County. From hosting candidate forums to lobbying for (or sometimes against) legislation relevant to our businesses.


We learn from and support one another. Is there a particular issue or question that you are struggling with? Are you looking for a vendor to help with a particular project? In all likelihood, someone is SCLA has some great ideas or suggestions that will help.

Why Become a Member?

SCLA represents the voice of the Sonoma County lodging industry.

We will provide you with concise and relevant insider industry information and access to experts that you can’t find anywhere else.


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