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SCHA Inaugural Annual Meeting

  • Thursday, February 07, 2019
  • 11:30 AM - 1:00 PM
  • Doubletree by Hilton, Sonoma Wine Country, 1 Doubletree, Rohnert Park, CA 94928


  • Registration Code Required

Registration is closed

2019 Sonoma County Hospitality Association

Inaugural Annual Meeting

Please register by Monday, February 4 and plan to join us! 

Sonoma County Hospitality Association (SCHA), formerly Sonoma County Lodging Association, presents their Inaugural Annual Meeting on Thursday, February 7th from 11:30 AM to 1:00 PM at the Doubletree by Hilton, Sonoma Wine Country.

The annual meeting luncheon will bring together professionals working in all sectors of tourism and hospitality. In addition to lodging members, our association has expanded to include restaurants, wineries, tasting rooms, attractions, transportation, and retail businesses within the hospitality industry.

Our meeting will include an introduction to our new organization and our 2019 plans, an address by Supervisor David Rabbitt, and an inspiring keynote presentation, “How to be an Authentic Storyteller” by Matt Villano.

Matt is a Healdsburg-based freelance travel writer, who writes about people and places to visit in Sonoma County and other US destinations for local, national and international publications and websites.

Kick off the new year with a fresh perspective on your business, expand your network, and learn what SCHA will do to support your success in 2019.

Cost to attend (including lunch):

$45 for current or new SCLA/SCHA Members; $60 for Non-Members

Register for the SCHA Meeting HERE 

Not yet a Member? Join SCHA HERE

Bio: Matt Villano

  • Matt Villano proudly never has had a full-time job. In 23 years as a freelance writer and editor, he’s covered everything from family travel and education to gambling and health care. He’s written questions for trivia games. He’s led brand essence workshops for small businesses. A few years back, someone even hired Villano to write the toast the client gave at his daughter’s wedding. 
  • Villano’s current roster of journalism clients includes CNN, AFAR, San Francisco, AAA Via, Entrepreneur, the Press-Democrat, and The Healdsburg Tribune, for which he writes a twice-monthly column about good people in North County doing great things. On the corporate side, Villano writes marketing materials, copy, and ad campaigns for a host of different organizations of every size. When Villano isn’t working nights at his stand-up desk, he (drinks lots of coffee and) directs his energy toward philanthropy here in Sonoma County and in the world at large. Learn more about him at

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